Web Development Business Blogging Case Studies

Derceto

August 23rd, 2006

Derceto screenshotDerceto is a software company which has been funded by a leading New Zealand venture capital firm. It makes modelling software for water distribution. Their software helps reduce power consumption by helping the water companies save significant amounts of money off of their power bills.

Derceto.com is an information-rich corporate website with FAQs, online forums, white papers, presentations, and fact sheets.

[ database | client admin cms | SEO ]

Visit The Site: Derceto

EXPORTING MARKETING: Global Naivety?

August 20th, 2006

by Netconcepts

Originally published in NZ Marketing Magazine

In this article written by Patricia Moore, author for NZ Marketing Magazine, Netconcepts makes the public scene, not for SEO, but for their marketing success.

Moore discusses how companies have had remarkable success in the competitive New Zealand export market. How are companies succeeding in this market? What or, perhaps more importantly, who should companies turn to in order to fuel their global success.

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Blog & Feed Search SEO

Search Engine Strategies — San Jose, CA

August 8th, 2006

Panelist: Stephan Spencer

This session explores how specialized blog and feed (RSS/Atom) search engines gather content and provides tips on tapping into these growing forms of traffic.

Speakers:
Stephan Spencer, Founder and President, Netconcepts, LLC
Rick Klau, Vice President of Publisher Services, FeedBurner
Amanda Watlington, Ph.D., APR, Searching for Profit

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Polycase

August 1st, 2006

Polycase screenshotPolycase is a manufacturer of plastic electronic enclosures for OEMs, including handhelds, desktops, and other electronics.

This ecommerce site, powered by our GravityMarket solution, makes it easy for Polycase’s customers to do business with them. In addition to searching by keyword, customers can search by size — length and width — and by series. They can also browse by product type, size range and application. In addition to ample product information and specifications, including engineering drawings, the site also offers a helpful PDF library.

[ database | client admin cms | SEO ]

Visit The Site: Polycase

Full Compass

July 27th, 2006

Full Compass screenshotFull Compass is a supplier of audio, video and lighting equipment, and targets musicians, theatrical and staging crews.

This site boasts extensive functionality on the back-end, including some quite sophisticated integration with their own back-end systems. The site has tens of thousands of pages in Google. The revamp that we completed included a total site redesign, new user interface and a completely new website back-end and database.

[ database | client admin cms | SEO ]

Visit The Site: Full Compass

Case Study: Homestead.com

July 18th, 2006

Homestead.com logo

  • On page 1 for “website hosting” in Google within first 8 weeks
  • Hosts over 12 million members
  • Sustained high search engine rankings since early 2004
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Case Study: WritersNet

July 15th, 2006

Writers.net logo

  • Turned a loss making site into a profit center
  • Now generates over $5000 per month in Google AdSense revenue
  • Over 86,000 pages in Google
  • Traffic levels in the hundreds of thousands of visitors per month
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Case Study: InnSite

July 10th, 2006

innsite.com logo

  • Went from loss-making venture into a profitable web project
  • Google AdSense revenue regularly exceeds $10,000 per month
  • SEO techniques turned Innsite into an ongoing revenue stream
  • A free service for users, yet still profitable for us
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SEO: Blogging Your Way to the Top

July 1st, 2006

by Stephan Spencer

Originally published in Practical Ecommerce

Search engines, Google in particular, seem to love blogs. This is in part due to the fact that search engines rely heavily on links for their ranking algorithms, and the blogosphere is rich with interlinkages. Bloggers constantly link to each other - through “hat tips,” “blogrolls,” “trackbacks,” and so forth. Furthermore, blogs tend to be heavy on content and light on search-engine-unfriendly features like overly complex URLs, frames, JavaScript-based links and Flash. I’ve seen new blogs quickly penetrate Google’s top results where a brandnew, traditional website might have languished in the “Google sandbox” for a number of months…

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DMNews Goes Web 2.0 - feeds, trackbacks, comments & more

June 2nd, 2006

by Stephan Spencer

DMNews.com has relaunched with a new design and a new back-end, both done by us at Netconcepts. On their blog, DM News’ founder and publisher Adrian Courtenay talks about the relaunch and gives us such glowing praise that I feel myself blushing!

A few new features worth noting:

  • The entire archives have been opened up. No more passwords required!
  • Articles support both comments and trackbacks.
  • Deep links to old articles have been maintained through 301 redirects.
  • The site now offers RSS feeds. Not just one main RSS feed, but every category has an RSS feed.

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